 |
課程名稱：顧客關係管理 (992)
授課教師：企業管理學系 管理學研究所 李天行老師 |
學習目標
The objectives of this course is to give an overview about different aspects of customer relationship management (CRM) and data mining (DM) as well as the methodologies and applications of CRM and DM. The focus of this course will be application oriented and therefore how to use related techniques in handling real world problems is a must in this course. Therefore the students are required to use relevant data mining techniques in handling real world problems in their final projects.
1. Data Mining: Concepts and Techniques, Han and Kamber, Morgan Kaufmann, 2000
2. Predictive Data Mining, Weiss and Indurkhya, Morgan Kaufmann, 1998
3. Data Mining Your Web Site, J. Mena, Digital Press, 1999
4. Introduction to Data Mining and Knowledge Discovery, Two Crows, 1999
5. Research paper collection, (collected by instructor) will be distributed in class
課程內容
製作團隊: 教發中心；輔大影傳系 - 蔡宜珍
| 主題 | 單元 | 教材連結 |
| 1 |
Commonly Used Terminology Introduction to Customer Relationship Managementand Data Mining |
講義 1 2 3 影音 1 2 3 4 5 6 7 |
| 2 | 講義同上 影音 1 2 3 4 5 6 7 |
|
| 3 | 講義同上 影音 1 2 3 4 5 6 |
|
| 4 | 講義同上 影音 1 2 3 4 5 6 7 |
|
| 5 | 講義同上 影音 1 2 3 4 5 6 |
|
| 6 | 講義同上 影音 1 2 3 4 5 6 7 |
|
| 7 | Introduction to Business Forecasting (週次7-1~8-4) |
|
| 8 |
Discrimination and Classification (週次8-5~9-2) |
講義 1 影音 1 2 3 4 5 |
| 9 |
Valuable Data Stored in Call Center Database (週次9-3~9-8) |
講義 1 影音 1 2 3 4 5 6 |
| 10 | Data mining processes (I) | 講義 1 影音 1 2 3 4 5 6 7 |
| 11 | Data mining processes (II) | 講義同上 影音 1 2 3 4 5 |
| 12 | 案例演練 | 影音 1 2 3 4 5 |