982研究方法-莊雅茹老師

課程名稱：研究方法 (982)
授課教師：資管系 莊雅茹老師
學習對象：對研究方法有興趣之人士

學習目標

1.To introduce the basic concept of research methodology that applies in academic and practical research. 1.To introduce the basic concept of research methodology that applies in academic and practical research.
2.To learn the methods of conducting research processes, designing research strategies,collecting and analyzing research data, and preparing research proposals and reports.
3.To know how to obtain the required information through appropriate approaches in writing research papers and solving management problems.

課程知識架構圖

參考書目
1. 葉至誠、葉立誠 (2003，第二版)，研究方法與論文寫作，台北：商鼎文化出版社。 (台北華泰書局代理)
2. McBurney, D. H. (1997). Research Methods (4th ed.). Pacific Grove: Brooks/Cole Publishing Company.
3. 胡龍藤、黃瑋瑩、潘中道譯(2003)，研究方法步驟化學習指南，台北：學富文化事業有限公司。
4. 楊國樞等(1993). 社會及行為科學研究法. 台北: 東華書局.
5. 張劭勳(2001). 研究方法, 台北: 滄海書局.

課程內容

週次	內容	課程影片
1	Introduction to Business Research	1 2 3 4 5 6 7
2	The Research Process	1 2 3 4 5 6 7
3	Research Question	1 2 3 4 5 6
4	Research Design	1 2 3 4 5 6 7
5	Qualitative Research	1 2 3 4 5 6
6	Observation Studies	1 2 3 4 5 6 7
7	Survey	1 2 3 4 5 6 7
8	Experiments	1 2 3 4 5 6
9	Measurement	1 2 3 4 5
10	Measurement Scales	1 2 3 4 5 6 7
11	Questionnaires & Instruments	1 2 3 4 5 6 7
12	Sampling	1 2 3 4 5 6 7

常用連結

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